As a functional agricultural product,biofortified agricultural products can effectively alleviate the situation of micronutrient deficiency.However,biofortified nutrition may change the appearance,color and taste of agriculatral products,and consumers are not so willing to buy them.In order to enhance consumers’ purchase intention,it is necessary to understand the impact of different types of information communication on it.Taking biofortified maize as an example,this paper,based on the survey data of consumers,uses experimental research methods to test the impact of information communication types on consumers’ purchase intention.The results show that information communication types significantly enhance consumers’ willingness to buy.The purchase intention of consumers with high levels of micronutrient deficiency will increase through problem-focused information communication,while that of consumers with low levels of micronutrient deficiency will increase through emotion-focused information communication.Fluency plays an intermediary role between information communication type and purchase intention.