Abstract:Based on bibliometrics,this paper analyzes and evaluates the research on brand building of agricultural products at home and abroad through the data of 2508 Chinese literature data of the research object from the core journals and CSSCI journals of CNKI from 2010 to 2019 and 2984 foreign literature data from web of 2010-2019.According to the bibliometric theory,the research data are visually displayed and analyzed by using CiteSpace.It is found that scholars at home and abroad hold different views in overall attention,research horizon and development trend due to the differences in policy environment,social environment and market environment.In China,the focus is on the organization and management,mode exploration and implementation path of agricultural brand construction,while foreign countries pay more attention to the specific implementation channels and implementation methods in the process of agricultural product construction.Synthesizing the current research status and hotspot at home and abroad,it can be seen that the future development trend of agricultural product brand construction at home and abroad mainly concentrates on mode innovation,industrial chain expansion,practical solution to social problems,sustainable and high-quality development,etc.,which provides reference for further research on construction of agricultural product brand.