基于文献计量的国内外农产品品牌建设研究
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河南省省属高校基本科研业务费专项资金资助(2017SKPY13)。


Research on Brand Building of Agricultural Products at Home and Abroad Based on Bibliometrics
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    摘要:

    基于文献计量学视角对国内外农产品品牌建设研究进行分析评估,获取2010-2019年中国知网的核心期刊及CSSCI期刊2 508篇中文文献相关数据、Web of Science中2 984篇外文文献数据,依据文献计量学理论,运用CiteSpace对研究数据进行可视化展示与分析。研究发现由于国内外政策环境、社会环境、市场环境等的不同,导致国内外学者在整体热度、研究视域以及发展趋势上存在差异。国内主要聚焦于农产品牌建设的组织管理、模式探索、实现路径方面,国外则更多关注于农产品建设过程中具体的实施渠道及实现方法等方面。综合国内外当前研究现状及关注热点,可知未来国内外农产品品牌建设发展趋势主要集中在模式创新、产业链扩展、持续性与高质量发展等方面,为农产品品牌建设领域的深化研究提供参考。

    Abstract:

    Based on bibliometrics,this paper analyzes and evaluates the research on brand building of agricultural products at home and abroad through the data of 2508 Chinese literature data of the research object from the core journals and CSSCI journals of CNKI from 2010 to 2019 and 2984 foreign literature data from web of 2010-2019.According to the bibliometric theory,the research data are visually displayed and analyzed by using CiteSpace.It is found that scholars at home and abroad hold different views in overall attention,research horizon and development trend due to the differences in policy environment,social environment and market environment.In China,the focus is on the organization and management,mode exploration and implementation path of agricultural brand construction,while foreign countries pay more attention to the specific implementation channels and implementation methods in the process of agricultural product construction.Synthesizing the current research status and hotspot at home and abroad,it can be seen that the future development trend of agricultural product brand construction at home and abroad mainly concentrates on mode innovation,industrial chain expansion,practical solution to social problems,sustainable and high-quality development,etc.,which provides reference for further research on construction of agricultural product brand.

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马 蕾,郑绍丹.基于文献计量的国内外农产品品牌建设研究[J].华中农业大学学报(社科),2020,(06):76-86

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  • 在线发布日期: 2020-11-11
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