消费者搜寻农产品分级信息的阻滞机制及要素选择研究
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国家自然科学基金青年项目“高质量发展背景下农产品质量分级的阻滞机制、优化路径与福利效应研究”(72003094);中央高校基本科研业务费专项基金资助(KJQN202159)。


Blocking Mechanism and Attributes Selection of Consumers’ Searching Grading Information of Agricultural Products
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    摘要:

    农产品质量分级是推进质量兴农战略的重要举措,然而其未能在消费者信息搜寻过程中发挥传递质量信号的基本功能。借助微观调查与选择实验,利用双栏模型和随机参数-误差成分模型,从信息搜寻视角揭示消费者参考农产品分级信息决策的阻滞机制,探究针对分级要素选择有偏问题的优化路径。结果表明:消费者对分级体系缺乏认知、对分级要素偏好不强和对分级信息信任不足,是阻滞消费者参考农产品分级信息决策的关键因素,也是农产品质量分级在消费市场没能有效实施的现实原因。因此,调整分级信息传递、完善分级要素选择和改进分级监管方式,同时将消费者偏好作为分级要素选择的基础依据,是实施农产品质量分级、建立优质优价市场秩序、推进农业高质量发展的有效路径。

    Abstract:

    The significant initiative of boosting high-quality agricultural development is the quality grading system for agricultural products.However,it fails to transmit quality signal in the process of consumers’ searching information.Using micro survey and choice experiment,double hurdle model and random parameter logit with error component model,this paper reveals the blocking mechanism for consumers making decisions using grading information of agricultural products from the perspective of information searching,and discusses the optimization path for the biased selection of grading attributes selection.The results show that consumers’ lack of knowledge about grading system,weak preference for grading attributes,and insufficient trust in the quality of grading agricultural products are the major factors that hinder consumers from using grading information of agricultural products and are also the reasons for the ineffective implementation of the grading system in consumer market.The adjustment of grading information transmission,the improvement of grading attributes selection,the modification of grading supervision pattern,and regarding consumer preferences as a fundamental basis for grading attributes selection are the appropriate pathways to effectively implement quality grading system for agricultural products,establish market order of high quality at good prices and promote high-quality agricultural development.

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聂文静,薄慧敏*,李太平.消费者搜寻农产品分级信息的阻滞机制及要素选择研究[J].华中农业大学学报(社会科学版),2021(3):51-62

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  • 在线发布日期: 2021-05-11
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