The strategic coupling of rural revitalization and new urbanization has become the theoretical focus of the national toplevel design. The strategy of rural revitalization and new urbanization has internal logic relevance, which includes the unity of partial and overall dimensions, time and space dimensions, and function and value dimensions. The problem in the execution of the coupling of rural revitalization and new urbanization strategy lies in the deviation and decentralization in policy design, the discontinuity and inequality in policy implementation, and the imbalance and lack of human orientation in policy goal setting. The strategic coupling of rural revitalization and new urbanization must adhere to policy coordination, implementation coordination and goal coordination, and promote the development of urbanrural integration in the new development stage by systematic coordinated governance.