Abstract:Protecting and developing China’s traditional folk culture is contributive to build harmonious socialist society.Nowadays,with the development of market economy,traditional folk culture is showing the tendency of marginalization,vulgarization and commercialization owing to the impact of commercial culture and consumption culture and is confronted with the challenge of sustainable development.Under the background of protecting traditional folk culture and people’s showing great interest in the traditional folk culture,governments should relocalize their positions in management and become the protectors of traditional folk culture.The method of management should be changed to cultivate cultural consciousness,and the market should be actively guided to establish an effective supervision system so as to protect and develop the traditional folk culture.