Abstract:Labeling is an important mean to standardize and regulate GM foods and it also plays an major role in preserving consumer’s right to be informed and the right of choice.Based on the survey data of consumers in Beijing,Shanghai,Suzhou,Wuhan,Chongqing and Shenzhen,this paper analyzes the consumers’ attitude and expectation of GM Foods labeling and the influencing factors by establishing the theoretic model.Using Logistic regression analysis,this paper has come to the following result:consumers’ personal characteristics,risk perception,information credibility,and consumer’ preferences affect consumer’s attitude and expectation of GM foods labeling regulation.