Abstract:Based on survey on waterfowl industy development in 21 waterfowl- producing provinces (city or district) from 2010 to 2011, this paper analyzes the developmental characteristics of waterfowl industy in the future, such as governments at all levels should fully support and properly guide the development of waterfowl industry so as to create a positive environment. S&T support and guidance should be strengthened to promote the healthy and sustainable development and market demand and good benefits should stimulate the development of waterfowl industry. This paper also proposes several problems in the development of waterfowl industry, such as imperfect breeding system, backward breeding methods, imperfect disease prevention and controlling system and imperfect product quality and safety controlling system. Consequently, this paper makes a prediction about the tendency of waterfowl industry development and puts forward some suggestions on how to promote healthy and sustainable development of waterfowl industry.