Abstract:This paper estimates the price elasticity and cross-price elasticity of demand for imports of China apple in the EU market by using trade data (2000-2011 UNCOMTRADE and FAO ).Compare and analyze China and the main competitive countries ’s apple price of competitiveness in the EU market.The results show that,relative to the EU internal market,China apple has the lack of competitiveness in the EU market.However,compared to the apple which import from The United States,Chile and Russia,China apple has comparative advantage.Therefore,China can through adjusting price and improving quality to improve the domestic apple’s export competitiveness in the EU market.In addition,China should improve the mechanism to deal with the EU trade barriers,strengthen the supervision of quarantine department and production source on the quality of apple,and improve the technological content of China apple and green competitiveness.