Abstract:Based on Survey on the rural elderly association, this paper introduces the concept of cultural management, discusses the mechanism and function of the social organizations, in the process of reconstruction of rural community culture and community management. This study found that, in practice, the rural elderly association has gradually developed contract socialist culture, played active roles in terms of providing the community culture network for village authority, encouraged farmers’ participation in the management of cultural network, as well as enhanced their community identity. The rural elderly association, which has positively improved publicness of Community, increased the value production capacity of village, and relieved farmers’ anxiety, leads them to life belongings and institutionalized basis for behavioral expression, thus helping to maintain the stability of rural community in the social transformation era.