Abstract:Product-harm crisis(PHC)frequently happen in recent years and negative information about PHC on the internet is emerging in an endless stream.This paper uses method of experimental economics to study the impact of negative internet information type on customer’s expectations of crisis recovery and further analyzes the regulation function of the customers’ construal level.The result shows that customers will have more expectations on corrective remedy when they face central negative internet information,customers will have more expectations on informative and emotional remedy when they face the periphery negative internet information and customers’ construal level partially regulates the relationship between internet information and expectation of crisis recovery.Therefore, this paper proposes that enterprises should generalize and analyze the internet information type in time when they handle harm crisis and adopt appropriate remedial measures according to consumers’ construal level.