Abstract:The native’s returning home and starting a business is essential to the rural economy development and rural rejuvenation. This article uses the data from a nationwide survey of these native entrepreneurs after the implementation of the rural revitalization strategy,and examines the impact of special trust from relatives on the entire process of entrepreneurship. The study found that special trust will enable entrepreneurs to start businesses based on developmental motivations,but will inhibit them from obtaining policy information and labor through formal channels so that it will not promote objective economic performance. Therefore,on the basis of encouraging entrepreneurs to give play to the positive impact of special trust in the initial stage of entrepreneurship,the relevant departments should actively enhance the entrepreneurs’ familiarity with preferential policies and strengthen the implementation of policies to improve their economic performance.