The new type of agricultural operating entities serve as the driving force for promoting agricultural and rural modernization as well as rural revitalization.They effectively promote the scale operation of agriculture and provide new ideas for guiding and facilitating labor mobility，thus achieving optimized allocation of rural labor force. Based on the data from the China Rural Revitalization Survey conducted by Rural Development Institute of the Chinese Academy of Social Sciences （CRRS），this study employs the Logit model to investigate the impacts of the new type of agricultural operating entities on labor mobility.The findings of the study are as follows：Firstly，the new type of agricultural operating entities promote return of labor force but have no significant effect on labor outflow.Secondly，villages with the presence of the new type of agricultural operating entities are more likely to attract the return of rural labor force with younger age and higher education.Thirdly，in the process of attracting the return of labor force，rural labor force that has participated in non-agricultural vocational training is more likely to return.Based on this，specific policy recommendations are proposed from the perspectives of management and service methods，cultivation directions，talent development，and institutional mechanisms.These recommendations provide valuable references and experiences for guiding and optimizing the rational allocation of rural labor，which is of significant practical value for the current sustainable development of rural economy and society， as well as for advancing the construction of a strong agricultural country.