有机认证提高了农户市场韧性吗?——基于黄土高原苹果优势产区的实证研究
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1.西北农林科技大学 经济管理学院,陕西 杨凌 712100;2.厦门大学 邹至庄经济研究院,福建 厦门 361005

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F323.7

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国家社会科学基金项目“数字经济提升农业产业链韧性的理论与实践研究”(22VRC152)。


Does Organic Certification Enhance Market Resilience for Farmers?——Empirical Study Based on the Dominant Apple Producing Region in the Loess Plateau
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    摘要:

    在消费端高质量农产品需求不断增长和农产品市场面临外部冲击的背景下,评估有机认证对农户市场韧性的影响具有重要的现实意义。基于“韧性小农”的内涵,运用两期苹果销售价格数据构建表征农户市场韧性的指标,系统分析有机认证对农户市场韧性的影响机理,并使用黄土高原苹果优势产区681户苹果农户的抽样调查数据和多维固定效应线性回归模型进行实证检验。研究发现:①有机认证有助于农户市场韧性的提升,在稳健性检验和内生性缓解后,这一结论仍然成立;②基于成本-收益理论进行机制分析发现,有机认证农户的成本控制能力增强,农业收益稳定性提高:前者表现为有机肥、生物农药使用概率提升,而亩均肥料和农药成本投入不变;后者表现为有机认证提升了苹果品质,进而实现溢价能力提升和销售渠道拓宽;③异质性分析发现,经济状况好、加入合作社和位于农产品区域公用品牌建设地区的农户进行有机认证后其市场韧性提升效果更加明显。据此建议持续推进有机农业的发展,以此增强农户抵御外部冲击和市场风险的能力,并为“小农户”更好地接入“大市场”提供可行方案。

    Abstract:

    Against the backdrop of increasing consumer demand for high-quality agricultural products at the consumer end and external shocks faced by agricultural markets, evaluating the influence of organic certification on the market resilience of smallholder farmers holds significant practical significance. Drawing on the concept of “resilient smallholder farmers”, we construct indicators representing market resilience based on two periods of apple sales price data. We systematically analyze the mechanisms through which organic certification affects market resilience and conduct an empirical test, using a sample of 681 apple farmers from the dominant apple-producing region in the Loess Plateau and a multidimensional fixed-effects linear regression model. The research finds that organic certification contributes to the enhancement of market resilience for smallholder farmers, and this conclusion still holds after robustness checks and addressing potential endogeneity concerns. Based on cost-benefit theory, mechanism analysis reveals that organic certification enhances farmers’ cost control capabilities and stability in agricultural returns: the former is manifested by an increase in the probability of using organic fertilizers and biopesticides, while per-acre expenditures on fertilizers and pesticides remains unchanged; the latter is demonstrated by the improvement of apple quality due to organic certification, leading to increased premium capacity and expanded sales channels. Heterogeneity analysis reveals that the market resilience improvement is more pronounced for farmers with better economic conditions, those who join cooperatives, and those located in areas where regional public brands for agricultural products are being developed. Therefore, it is suggested to continue advancing the development of organic agriculture to enhance farmers’ resilience against external shocks and market risks, and to provide feasible solutions for "smallholder farmers” to better access the “big market”.

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引用本文

张丽,黄腾,刘天军.有机认证提高了农户市场韧性吗?——基于黄土高原苹果优势产区的实证研究[J].华中农业大学学报(社会科学版),2024(3):92-103

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  • 收稿日期:2023-08-10
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  • 在线发布日期: 2024-05-16
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