The third plenary session of the 20th Central Committee of the Communist Party of China emphasized the need to improve and expand the long-term mechanism for consumption.Building a new pattern of rural consumption and expanding rural consumption is a crucial part of cultivating a complete domestic demand system and promoting urban-rural integration.This study，based on the new development concept，interprets the contemporary significance of constructing a new pattern of rural consumption，analyzes its realistic foundation in depth，and further proposes the strategic layout and policy guarantee for leading the new pattern of rural consumption through the new development concept.The research findings indicate that there are still practical issues in rural consumption as to consumer subjects and supply，such as weak consumption capacity and outdated consumption concepts among consumers，difficulties in the distribution of products to rural areas and insufficient supply of goods，inadequate consumer facilities and irregular market order.Also，conducting research on the new pattern of rural consumption from the perspective of the new development concept has strong theoretical implications and practical value.Moreover，the new development philosophy plays an important guiding role in the strategic layout of the new pattern of rural consumption.To ensure the construction of a new pattern of rural consumption under the guidance of the new development philosophy，it is proposed to establish a long-term mechanism for sustained and stable income growth and improve the rural social security system；to address the shortcomings in consumption infrastructure and streamline logistics system in rural areas； to promote demand-oriented product distribution to farmers through various means such as trade-in programs；to optimize the rural consumption environment and complete relevant legal protections； and to strengthen public opinion guidance and cultivate scientific consumption concept.