Against the backdrop of strong national support for the development of collective economy， the mode of providing public services for rural society by developing collective economy and expanding community public finance has become a new endogenous mode of rural public goods supply. Since the reform and opening up， the supply of rural public goods in China has roughly gone through three stages： the top-down “extra-institutional” supply model， the model of “case-by-case deliberation， fundraising and labor mobilization”， and the top-down project-based “institutional” supply model. Currently， a new “collective economy-driven， village community-led” model is taking shape. As a useful supplement to the project system， the practical logic of this model lies in the fact that the collective village community converts national resources into public financial resources of the village community through platform management， and then activates village autonomy through distributive democracy to realize the effective supply of rural public goods. Different from the long-cycle “state–household” public goods supply model， which involves resources flowing to the countryside， the collective economy model features an endogenous “village–household” short-cycle supply model. By strengthening the collective coordination and promoting the reorganization of farmers， it has produced an “endogenous bottom-up” decision-making mechanism， thus combining resource use with village democracy， and achieving the dual goals of effective supply and effective governance. However， the efficacy of this model is currently constrained by underdeveloped collective economies and lagging institutional frameworks for resource distribution. To optimize it， we must strengthen the collective ability of village community to coordinate development of collective economy and improve the resource allocation system.