推广一致性对农户绿色生产技术采纳行为的影响研究——以测土配方施肥技术为例
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1.华中农业大学 经济管理学院,湖北 武汉 430070;2.湖北生态文明建设研究院,湖北 武汉 430070

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F323.3

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国家自然科学基金面上项目“信息不对称、技术推广服务与稻农采纳行为:基于生物农药的理论与实证研究”(72073048);国家自然科学基金青年项目“农户测土配方施肥技术规范使用行为的信息强化机制与应对政策研究”(72203125)。


The Impact of Extension Consistency on Farmers’ Adoption of Green Production Technologies——A Case Study of Testing Soil Formula and Fertilization Technology
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    摘要:

    政府组织与市场组织协同发力能够有效引导农户采用农业绿色生产技术。基于黑龙江、湖北、广西995份农户调查数据,探析推广一致性对农户测土配方施肥技术采纳行为的影响,并从信任程度的视角解析其作用机制。研究发现:(1)推广一致性水平对农户绿色生产技术采纳行为具有正向影响,在通过内生性处理解决度量偏误后,上述结论依然成立;(2)推广一致性对农户测土配方施肥技术采纳行为的影响在不同的农户群体中具有明显的异质性。相较老年组农户,推广一致性对年轻组农户的影响更为显著;(3)作用机制分析发现,在农资店和农技站都明显鼓励农户使用农业绿色生产技术,即推广一致性水平高时,农户对该技术信任程度更高,促使其更倾向于采纳该技术。因此,实现农户采纳测土配方施肥技术,可从以下几个途径着力:完善推广一致性机制、提高农户对农业测土配方施肥技术的信任程度,并结合农户特性开展有效的激励措施。

    Abstract:

    The coordinated efforts of government and market organizations can effectively guide farmers to adopt green agricultural production technologies.Based on 995 farmer survey data from Heilongjiang, Hubei and Guangxi provinces, this paper explores the impact of technology extension consistency on farmers’ adoption of soil testing and formula fertilization technology, and analyzes its mechanism from the perspective of trust. The findings are as follows: 1) The level of technology extension consistency has a positive impact on farmers’ adoption of green production technology. This conclusion still holds after addressing measurement errors through endogeneity treatment; 2) The impact of technology extension consistency on farmers’ adoption of testing soil formula and fertilization technology has obvious heterogeneity among different farmer groups. Compared with farmers in the elderly group, the impact of technology extension consistency on young farmers is more significant; 3) The mechanism analysis reveals that when both agricultural supply stores and agricultural extension stations strongly encourage the use of green agricultural technologies—indicating a high level of promotion consistency—farmers exhibit a higher level of trust in the technology, which in turn increases their likelihood of adopting it. Therefore, improve the coordinated technology extension mechanism, enhance farmers’ trust in agricultural testing soil formula and fertilization technology, and develop effective incentive measures based on farmers’ characteristics, which is an effective way to enable farmers to adopt testing soil formula and fertilization technology.

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李欣,李文静.推广一致性对农户绿色生产技术采纳行为的影响研究——以测土配方施肥技术为例[J].华中农业大学学报(社会科学版),2025(3):67-76

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  • 收稿日期:2024-06-30
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  • 在线发布日期: 2025-05-16
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