Rural network infrastructure construction provides new opportunities to stimulate consumption demands among rural residents and is crucial for facilitating domestic economic circulation.By treating the “Broadband Countryside” pilot project as a quasi-natural experiment，this study utilizes four waves of panel data from the China Household Finance Survey （CHFS） spanning 2013 to 2019 and employs a multi-period difference-in-differences approach to identify the impact of network infrastructure on rural household consumption.The findings reveal that network infrastructure construction significantly promotes rural household consumption and this conclusion remains robust after validity and robustness tests.In addition，network infrastructure construction stimulates rural household consumption by increasing household ownership of digital devices，reducing precautionary savings，and enhancing social capital.Furthermore，network infrastructure construction positively influences survival consumption，development consumption，and enjoyment consumption，facilitating the upgrading of rural household consumption structures.Its consumption-promoting effects are more pronounced among low-income households，low-asset households，formerly impoverished households，and households previously below the poverty line，thereby reducing consumption inequality.