Based on the theory of tourism mass customization,this paper,using SWOT method,analyzed the advantages and disadvantages,opportunities and threats in developing travel industry in Lintong.Furthermore,in combination with construction of mass customization framework in travel industry,collection and integration of tourism information,the principle of modular design and scale operation mode in travel industry,this paper made implementation plans of mass customization of travel industry in Lintong District from the following six aspects.Firstly,Lintong tourism products and services should be enriched and designed by taking customers as the center and individual demand as the orientation,which will lay the foundation for implementing the modularization of Lintong tourism products.Secondly,Lintong Tourism Management Information System should be established by using advanced information technology.Thirdly,flexible travel service system should be established.Fourthly,quickly responsive organization should be gradually built in Lintong tourism enterprises.Fifthly,compound tour guides and staff should be cultivated and handling capacity of the staff should be increased so as to satisfy the mass customization.Finally,good cultural atmosphere of travel industry and travel image of Lintong should be established.