Developing characterized industry is an effective way to increase farmer’s income.Based on the data of village in hand-woven fabric,manual fabric art and straw plaited articles collected from Wugong county,Shaanxi province by field investigation,this paper,using multiply regression model,analyzes the effect of developing characterized industry on farmer’s pure income.The result shows that hand-woven fabric production,manual fabric art production and income from migrant working have positive effect on farmer’s pure income,while production of straw plaited articles and agricultural production don’t have obvious effect on farmer’s pure income.Therefore,this paper puts forward countermeasures from the following four aspects: strengthening the guidance of policy and improving industrial level,strengthening the construction of leading enterprises and fostering and guiding the development of farmer's professional cooperatives,establishing multi-financing mechanism and promoting the healthy growth of hand-woven fabric industry in Wugong county, enhancing the cooperation between enterprises and scientific research institutes and collecting excellent talents so as to improve the innovative ability.