Based on the survey of 110 village leaders from ten towns in Heyang county,Shaanxi province,this paper analyzes the working motivators in the construction of new socialist countryside by using exploratory factor analysis technique.The result shows that the first important motivators come from the support of villagers and the higher administrative departments and the development opportunities (e.g.studying in a college or training ).Village leaders’ motivators are also from the sense of belongings and the incomes as the compensation for their agricultural service as well as the sense of achievement.Constrained by the poor condition of village collective property,the motivators from face,reputation,administrative consumption,as well as the gray income are the weakest points.