The main choke point for the structure optimization and the industrialized management of waterfowl industry in Hubei is to convert the resources superiority into the industrial economic benefits.According to the survey of waterfowl raising farmers and leading enterprises in Hubei conducted by the National Waterfowl Industry System,this paper analyzed the current developing trend of Hubei waterfowl industry from the perspectives of industrial structure regulation,optimization of organization forms and integration and optimization of industrial chains.Also,this article discussed the main problems existing in the current waterfowl industry development and proposed some countermeasures on improving waterfowl industrial competence and forging it into a big industry of hundreds of billions capital in an all-rounded way by making full use of Hubei’s advantages such as water resources,industrial technologies,industrial processing layout,products’ brands and the organizing strength of the new management entities.