Corporate reputation is an important intangible asset of enterprises.Reputation evalution on leading agricultural enterprises from farmers determines the persistence of cooperation between farmers and enterprises.Based on the questionnaire from 200 cooperative farmers of five state-level leading agricultural enterprises in Guangdong province,this paper,using SPSS factor analysis and multiple regression analysis,finds that when farmers evalute the corporate reputation of leading agricultural enterprises,the focusing dimension,according to priority,is cooperation results with enterprises,contribution of enterprises to agricultural community,the contract attribute between farmers and enterprises and quality requirement for farmer products by enterprises,among which the cooperation result and contribution to community have the biggest impact,but usually important influencing factors serving the farmers have not yet testified.Farmers pay more attention to the cooperation results with enterprises instead of cooperation process.