Based on a questionnaire survey in Hankou in 2011,we employe an ordered Probit model to analyze the the consumer’s consumption status and contributive factors.The result shows that consumer’s income and family size obviously have a positive effect on the consumption of green agricultural products; the better educated,the less consumption of green agricultural products in frequency; age and consumer’s concern about the green consumption information as well as their cross sector,have a positvie effect on the green consumption significantly; health status has a signisicant negtive effect on consumer’s green consumption; the impact of gender on the green consumption is not remarakble; and the factual consumption of green products is inconsistent with consumer’s cognitive level and consuming willingness.Finally,our empirical findings offer proposal on propelling a modarate scale management of green agricultural products,strenghthening the management of the supply chain,and improving marketing targeting and skills.