土地经营规模对农户信任-合作绩效的调节效应
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国家自然科学基金项目“生鲜蔬菜供应链农户与经销商合作行为研究:结构、前置因素及对成员绩效的影响”(71373096);国家自然科学基金项目“农产品供应链管理环境下农民专业合作社运营优化研究”(71373063)


Moderating Effect of Farm Size on Farmers’ Trust—Cooperative Performance
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    摘要:

    基于对农民专业合作社农户的问卷调查数据,通过层次回归分析验证了土地经营规模对农户信任-合作绩效的调节效应。结果表明,农户的一般信任与合作社声誉的评价对合作绩效的促进作用不受土地经营规模的调节效应影响,而农户的认知信任对合作绩效的促进作用受土地经营规模正向调节效应的显著影响。对于收入水平低、外在压力大、收入渠道少的农户群体,土地经营规模对农户认知信任-合作绩效的调节效应更显著。建议农村地区应建立良好的契约环境,提高农户间契约关系的稳定性,增进农户对合作社的认知信任;政府应积极引导农村土地经营权有序流转,促进部分农户群体通过土地流转等方式适度扩大其土地经营规模。

    Abstract:

    Based on the questionnaire survey data of farmers’ professional cooperatives,the moderating effect of farm size on farmers’ trust is verified by hierarchical regression analysis.The result shows that farmers’ general trust and evaluation of the reputation of cooperatives on the promotion of cooperative performance are not affected by the regulation effect of farm size,and the promotion of farmer’s cognition and trust on cooperative performance is affected by the positive regulation effect of farm size.The result also shows that groups characterized with lower income,more external pressure,less revenue have a more obvious moderating effect.Therefore,this paper puts forward several suggestions,such as establishing a good contract environment,improving the stability of relational contracts between farmers and enhancing farmers’ cognition trust in cooperatives.The governments should actively guide the orderly transfer of rural land management right and encourage some farmer groups to moderately expand farm sizes through the transfer of land and other ways.

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章德宾,何增华.土地经营规模对农户信任-合作绩效的调节效应[J].华中农业大学学报(社会科学版),2017(2):109-115

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  • 在线发布日期: 2017-02-24
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