Based on the sample of listed companies from 2011 to 2015,this study analyzed the impact of media coverage upon audit quality,making a distinction between special general partnership audit firm and limited liability audit firm,the state-owned enterprise and non-state-owned enterprise with the application of fixed effect panel data regression.The results show that media coverage is positively related to audit quality,and the degree of influence is more significant in the special general partnership audit firm than the limited liability audit firm,more significant in non-state-owned enterprise than state-owned enterprise.Therefore, regulatory authorities can make full use of the signal delivered by media in supervision of capital market, so as to strengthen the management of different types of enterprise and dispose market irregularities timely and effectively. Auditors can also make full use of the information disclosed by the media when assessing the risk of material misstatement of the clients, so as to identify risks effectively, and prevent risk timely.