Abstract:In the village acquaintances society,ability,personality and popularity are the basic elements to measure whether a person has face or not,and endow “face” with substantialness.The long-term human interaction of social life in the village is the foundation of generating face,and family is the basic power of “face”.Therefore,“face” is closely related to the intrinsic attributes of people,which shows a strong ethicality,sociability and weak strategy and performing.The differentiation of the “face” forms the social stratification and the authority structure of the village,and on this basis,the power operation mechanism of “face” with different levels and different shapes has been formed,which is characterized with the mechanism of “integrating-isolating”,“transforming-balancing” and “ penetrating-segregating”,and promotes the reproduction of the public order,social contact order and family life order of the village.However,the mercerization has led to the alienation and materialization of “face”,and “face” has gradually de-intercalated from human’s daily practice.With the “face” competition out of control,the acquaintances society will gradually break up.