吴雪莲,张俊飚,丰军辉.农户绿色农业技术认知影响因素及其层级结构分解——基于Probit-ISM模型[J].华中农业大学学报(社科),2017,(5):36-45
农户绿色农业技术认知影响因素及其层级结构分解——基于Probit-ISM模型
Research on Factors Influencing Framers’ Cognition of Green Agricultural Technologies and the Stratification—— Based on Probit ISM Model
  
DOI:
中文关键词:绿色农业技术  农技推广服务  农户信息诉求  认知深度  Probit-ISM模型
英文关键词:green agricultural technology  agricultural technology extension services  information demands  cognitive depth  Probit-ISM model
基金项目:国家自然科学基金重点项目“现代农业科技发展创新体系研究”(71333006);中央高校基本科研业务费项目“制度变迁对农业产业结构变动的影响机理研究”(1309122)。
作者单位
吴雪莲 长江大学 经济学院/湖北农村发展中心湖北 荆州 434023 
张俊飚 华中农业大学 经济管理学院湖北 武汉 430070 
丰军辉 山东农业大学 经济管理学院山东 泰安 271018 
摘要点击次数: 181
全文下载次数: 273
中文摘要:
      作为决策的首要环节,农户对绿色农业技术认知程度直接影响其后续的技术采纳行为。基于调研数据,将Ordinal Probit模型和ISM模型有机结合,探讨了农户绿色农业技术认知深度的影响因素及其层级结构。研究结果表明:农户对绿色农业技术具有一定认知广度,但缺乏认知深度;风险态度、技术指导频数、被调查者类型、信息通畅度和受教育程度均可显著正向影响农户绿色农业技术认知深度,农产品生产安全评价和兼业情况则对农户绿色农业技术认知深度有负向显著影响。农产品生产安全评价是影响农户绿色农业技术认知深度的表层直接因素;信息渠道通畅度、技术指导频数以及技术指导满意度是中间层因素;被调查者类型、兼业情况、受教育程度和风险态度是深层次的根源因素。据此,应多渠道、多形式开展绿色农技推广,多媒介宣传农产品安全生产和生态环境保护知识,同时大力扶持新型经营主体,以切实增进农户的绿色农业技术认知。
英文摘要:
      As the most important part of decision making,farmers’ cognition of green agricultural technologies directly affects their adoption behaviors.Based on field investigation,this paper analyzes the factors influencing farmers’ cognition of green agricultural technologies and the structure decomposition with the help of ordinal Probit model and ISM model.The result shows that farmers know something about green agricultural technologies.Factors including farmers’ attitude to risk,frequency of available technical guidance,type of the respondents,technical information patency and educational background have significant positive impact on farmers’ cognition depth.In addition,factors including the evaluation of agricultural production safety and part time farming have significant negative effect on farmers’ cognition depth.What’s more,the evaluation of agricultural production safety,as a surface level influencing factor,directly influences farmer’ cognition depth,and information patency,technical guidance frequency and technical guidance satisfaction are the middle layer influencing factors.While factors including the type of respondents,part time farming,educational background and risk attitudes are the deep causes.Therefore,green agricultural technology extension should be carried out through various channels and in different forms and the safe production of agricultural products and the protection of ecological environment should be widely advertised and promoted.Meanwhile,new types of agricultural businesses should be vigorously supported to effectively improve farmers’ cognition of green agricultural technologies.
查看全文  查看/发表评论  下载PDF阅读器
关闭