龚继红,何存毅,曾凡益.农民绿色生产行为的实现机制——基于农民绿色生产意识与行为差异的视角[J].华中农业大学学报(社科),2019,(1):68-76
农民绿色生产行为的实现机制——基于农民绿色生产意识与行为差异的视角
The Realization of Farmers’ Green Production Behavior——An Empirical Study Based on the Differences of Farmers’ Green Production Awareness and Behavior
  
DOI:
中文关键词:绿色生产意识  绿色生产行为  产品质量安全等级  农民专业合作社  种植品种
英文关键词:green production awareness  green production behavior  product quality and safety level  farmers’ professional cooperatives  planting varieties
基金项目:国家社会科学基金重点项目“‘互联网+’生鲜农产品供应链渠道概念、形成机理、模式演进和创新逻辑研究”(15AZD063);中国工程院战略咨询项目“新《食品安全法》实施后的我国绿色园艺发展战略研究”(2016-XY-33)。
作者单位
龚继红 华中农业大学 文法学院/农村社会建设与管理研究中心湖北 武汉 430070 
何存毅 华中农业大学 文法学院/农村社会建设与管理研究中心湖北 武汉 430070 
曾凡益 华中农业大学 文法学院/农村社会建设与管理研究中心湖北 武汉 430070 
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中文摘要:
      促进农民的绿色生产意识向绿色生产行为的转化有利于缓解农村生态问题。基于湖北省、贵州省的问卷调查,运用计划行为理论分析了农民绿色生产意识与绿色生产行为间差异的影响因素。研究发现:总体上农民的绿色生产意识水平高于绿色生产行为水平,两者之间存在显著差异;农民所生产的产品是否具有安全质量等级认证、是否加入农民专业合作社、种植品种等变量对两者之间是否存在差异具有显著影响。基于此,加强对农民绿色生产的引导与宣传以提高农民绿色生产意识、政府加快建立农业绿色生产标准化体系以实现农民在绿色生产过程中的“有规可依”、加强农民专业合作社组织功能建设以提升农民农业绿色生产组织化程度是促进农民绿色生产意识转化为绿色生产行为的实现路径。
英文摘要:
      The promotion of the transformation of farmers’ awareness of green production into green production practices will help alleviate rural ecological problems.Based on a questionnaire survey in Hubei Province and Guizhou Province,the theory of planned behavior was used to analyze the influencing factors of the differences between farmers’ green production consciousness and production behavior.The study found:(1) In general,farmers’ awareness of green production is higher than the level of production behavior,which means that there is a difference between consciousness and behavior; (2)Whether the product has safety quality level certification,whether to join farmers’ professional cooperatives or planting varieties has a significant impact on the possibility of difference.Finally,this paper proposed three ways to motivate the transformation from green production consciousness to green production behavior:(1) The government should provide more guidance and propaganda to strengthen farmers’ green production behavior; (2) The government should speed up the establishment of a standardized system of green agricultural production so as to achieve the “regulated compliance” of farmers in the process of green production; (3) The organization function construction of farmers’ professional cooperatives should be strengthened to promote the degree of organization of agricultural green production.
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