The double pressures from the growth of population and the environment of resources in the context of globalization are driving agriculture to continuously seek new paths to improve the overall production efficiency and economic benefits. This article focused on examining the role of the integrated model of farming rice and Huamoxiang rice varieties in improving economic benefits of farmers， with a particular focus on the two core economic indexes including the income and profit of planting. The analysis method combining questionnaire survey and econometric model was used to study the synergistic effect of the integrated model of farming rice and the use of Huamoxiang rice varieties on the economic benefits of farmers. The results showed that the synergistic effect of the integrated model of farming rice and the use of Huamoxiang rice varieties significantly increased the income and profit per unit area of ??farmers， with a significant increase in income and economic returns. In addition， land transfer， as an adjusting variable， further optimized the allocation of land resources and had a positive impact on the economic benefits of the. It will provide the empirical evidence for the integrated model of farming rice and the promotion of Huamoxiang rice varieties， and theoretical support for improving the efficiency of land use and promoting the sustainable development of agriculture.